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Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal.
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Formula 1
The 2024 season of Formula 1 got underway in Bahrain last weekend, marking the end of an off-season commercial frenzy that saw a total of 70 new and renewed sponsorship deals completed by the sport’s 10 teams.
The 2024 Indian Premier League season kicks off with all teams bolstering their sponsorship portfolios in the run-up to cricket’s most lucrative tournament.