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Scuderia Ferrari is set to announce Hewlett-Packard as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.
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Formula 1
The 2024 season of Formula 1 got underway in Bahrain last weekend, marking the end of an off-season commercial frenzy that saw a total of 70 new and renewed sponsorship deals completed by the sport’s 10 teams.
The 2024 Indian Premier League season kicks off with all teams bolstering their sponsorship portfolios in the run-up to cricket’s most lucrative tournament.