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Viaplay is closing in on the renewal of its key Formula 1 rights in the Netherlands in a deal that would help to alleviate doubts over its future in the Dutch market.
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Formula 1
The 2024 season of Formula 1 got underway in Bahrain last weekend, marking the end of an off-season commercial frenzy that saw a total of 70 new and renewed sponsorship deals completed by the sport’s 10 teams.
The 2024 Indian Premier League season kicks off with all teams bolstering their sponsorship portfolios in the run-up to cricket’s most lucrative tournament.