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Dorna Sports’ expected sale to Liberty Media for over €4bn ($4.3bn) offers the potential to generate commercial efficiencies across both Formula 1 and MotoGP..
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Formula 1
The 2024 season of Formula 1 got underway in Bahrain last weekend, marking the end of an off-season commercial frenzy that saw a total of 70 new and renewed sponsorship deals completed by the sport’s 10 teams.
Lucy Basden-Smith, managing partner at Havas Play UK, explores what women’s rugby union needs to take a much-needed step forward.